6 Key Elements of Engaging Digital Billboards

Digital-Signage-Banner

Sign boards and bill boards has always been an effective mode of communicating and engaging with your target audience. Over a period, it has evolved the way billboard are used, the way message is communicated, and the material used. What has not changed though is its significance in the overall marketing efforts of the brand. Today, digital signage and LED sign boards has taken over the traditional method of using sign boards or bill boards. Visuals/contents are digitally controlled and are more focused on the target audience with precise communication. However, the important elements for engaging with the audience has remained there, rather has become more important in the era of stiff competition and available mode of advertisements. Here are 6 key elements in the modern-day digital signage:

Placement:
There is absolutely no sense in establishing your display signage at a place where it doesn’t have audience, or to be precise, intended audience. To make it an effective mode of marketing, placement of the digital sign board is very important. It should be at a height where it can be easily seen, not too high, not too low but in eyesight. Secondly, the location of signage should also be an area where your intended audience has frequent visits or passes by.

Intent Rich Content:
Giving information about your services will not necessarily serve the purpose. Remember the motive of effective signage is not just to give information but is to create a lasting memory. And to create that memorable impression, your messaging should have an intent. While developing the signage messaging strategy, focus should be on telling a brand story that connects to the audience. And that story or intent should be in line with your overall marketing strategy.
Digital-Signage
Visuals & Aesthetics:
Brand recognition is another important aspect that needs to keep in mind. All your designs, images, text elements and visual objects used should be in accordance to your overall brand strategy. Keeping consistency in your visuals and branding will help in creating a brand recognition.

What’s New:
Frequently changing the design, layouts, storyline with consistency in your communication strategy can help. It could be more engaging to communicate your messaging with different stories or one liner.

Call to Actions:
A good sign board or bill board is one that keeps in mind for long or can drive your action towards the decision – depending upon its objective. However, businesses mostly emphasis on having a communication which drives action.

Hardware Material:
For a signage to look impressive and accurate, it is important that you use good quality material, that reflects standard of the brand. Moreover, the layout, LED light placements, distance between the channel letter characters will have major impact and it is important to have accurate layouts. Mostly, these elements of signage cabinet are designed in AutoCAD or LED Wizard.

If you are looking to design and draft your next set of signages and billboards, let Indovance help you. Indovance Inc, is perfectly placed to cater industry giant’s Signage drafting requirements. With advantages like highly skilled workforce, cost effective solutions & quick turnaround time (TAT), Indovance is first choice of many Fortune500 companies and publishing giants. You can also set up your entire Signage drafting and graphic design team here in India with complete control. Speak to us now on +1 919-238-4044 or drop in a mail to us at info@indovance.com

How Important Is It To Build A Strong Corporate Identity?

Brand Building Banner

The term corporate identity clearly signifies the role of branding. Corporate brand-building is the art and science of building awareness about your company around the globe, loyalty amongst its customers, preference and value for companies, as opposed to the product brands they manage and market. Various business firms strive hard to gain credibility from its customers, and therefore, building corporate identity matters.

When a company creates value for its customers, the very first customers are their internal stake holders, i.e. their employees. Recently a survey indicated that; Amongst 720 executives, companies that were having a stronger identity, outperformed others by 25% (in terms of average annual TSR between 2013 and 2016).

In short, corporate identity is what drives your employees to outdo. Overall it has; the value proposition which you offer to your customers, the system capabilities that build these values and services which leverage those capabilities and delivers against your value proposition.

Building only external identity never works; you also must plant seeds at your workplace to win the employee’s heart. For building a path towards development, the companies must be aware of how to build a successful corporate identity.

A brand identity includes, but not limited to;Corp-Identity

  • Logo (multiple versions)
  • Font families
  • Illustrations and patterns
  • Photography styling
  • Marketing materials, signage, business stationery
  • Packaging design
  • Tone of voice for writing
  • A plan for how the customer is treated
  • The products themselves

More than just a logo

A logo expresses the essential values of a company via the use of a mark or icon. Hence, a logo is more than what one can think. It helps in defining your company in a simpler way.

To render such an important task of logo designing and brand development, many firms search for accurate and outperforming companies who can work for them at an efficient cost delivering excellent output.

This is where outsourcing comes into play. Outsourcing can help you to give faster results, enables you to focus more on your core activities, saves your extra dollars, availability of skilled designers, and time zone difference.

We, at Indovance, provide end to end Signage & Pre-Media design solutions to identify and address all your brand building concerns. Want to connect with us? Drop an email at info@indovance.com or call us on +1 919 238-4044

Trend Setting Signage – Another Role We Play At Indovance

Signage Trends

With the evolution of new technologies, signage is continuously becoming better for business owners, designers and customers. An easy way to give information about the products and services are clearer signs, effective ads, and marketing techniques which turn up the prospects.

At Indovance, we stay one step ahead of the game. As trends come and go, we keep working on setting up the new trend in the signage industry. Already, 2017 is shaping to be a growing year for us. Right from the start of this year, we are all set to deliver services which are covered under this anticipating industry.
Signage industry, is an important part of marketing domain for advertising or can be used as a form of advocacy. It has grown from the traditional signboards towards technology. Any industry which is more organized and suitable for marketing is, The Sign industry. As there are many companies and each of them wants to grow on a large scale, sign industry is boosting the field of marketing.

Signage Growth Trends
According to an industrial source, Indian signage industry is anticipated to have surged at a CAGR of around 10 percent during 2013 to 2016. Apart from this, the reports also indicate that sign industry holds the maximum market shares in terms of value and volume. These growing trends are due to different time zones and availability of efficient and favorable employees. Indovance is one such leading engineering and premedia outsourcing company offering CAD signage services and we have collaborated with many leading industries in the USA and other global countries.

There are many companies who render sign designing services, the major motto is to convey the exact message to a reader to make cognitive decisions. To enhance the profit, many manufacturing units have extended their services towards technology.

Some of the ongoing trends in the sign industry are new printing techniques and laser sign boards which brought enormous growth in online services. With so many benefits pervading in signage, the market has observed an amazing growth trend in the use of their products and services.

Sign Industry Today
The Sign Industry Today

There are almost 3,000 sign companies across the world, some are having handful of employees and some are big giants, but, the offered services are evident to observe growth in signage industry. The revenue generated from the signage industry is recorded and it’s been around $600 million. Be it illuminated or non-illuminated signs, interior signs or directional signs, the industry has an unforgettable history of having artistic and creative designers and we raise a toast to them.

Indovance Inc, is perfectly placed to cater industry giant’s Signage drafting requirements. With advantages like highly skilled workforce, cost effective solutions & quick turnaround time (TAT), Indovance is first choice of many fortune 500 companies and publishing giants. You can also set up your entire Signage drafting and graphic design team here in India with complete control. Speak to us now on +1 919-239-4044 or drop in a mail to us at info@indovance.com.

How Billboard And Signage Manufacturing Industry Benefits Advertising

Sign_!We often remember what we view as compared to what we hear or listen. While following marketing advertising trends, we overlook the most powerful form of advertising, i.e. billboard and signage industry. To grow businesses, companies prefer signage and billboard ads.

There are several marketing advantages of billboards and sign industry that others cannot provide.

As per Signarama which is the signage manufacturing industry in Toronto, Billboards and signage contributes to 58% of the total audience who were interested in attending an event, 56% talked something funny about the ad they saw on a roadside billboard, 33% have been reminded to tune into a TV program and 44% of a radio station, 26% noted a phone number and 28% noticed a website address written on a billboard.

Sign_2

The above graph clearly illustrates that billboards contribute to the maximum business growth. They contribute approximately 52% for the outdoor advertisements as compared to other methods. Billboards prove to be the most effective out-of-home advertising.

Billboard is no doubt the best marketing technique but in this you must also use precise messages for the ads, minimized texts with proper signs to indicate messages, and hoardings at the right location. This helps you get more relevant views.

Indovance provides signage services, creative services to design brand logos, file preparations and prepress work. We are a team of skilled designers and engineers who always provide satisfactory services to clients.

If you are looking to benefit your business than Indovance can help you land on a right page by providing exceptional signage services. For more information on signage designing, contact +1 919-239-4044 or drop us a mail at info@indovance.com

Why Is The Right Logo Important To Your Business?

Cartoon Network

Graphic Design can really help business owners in countless ways. Many business entities would need Brand Positioning. And the very basic step of brand positioning would be having a great logo. A logo will be something that your stakeholders are going to remember, therefore, the impact of the logo has to be there. Are you getting the point? Can you remember the logo of McDonald’s? Yes, most of us can. And we can remember the logo not because we have great memories, but because the company has a great logo that has left an impact on us. When you see a yellow colored alphabet ‘M’ on the red background, you know it is McDonald’s. It is the face of the company. And all of us want a good face, don’t we?

 

Mcd

The moment we see the logo of a particular brand, we associate our experience with the brand. Here, we are talking about Brand Recognition. It evokes the connection in the people’s mind, and it is certainly a very powerful tool for marketing. Many firms have realized this fact and have been able to bank on this factor successfully. Although the text book definition says that the logo is just a graphical representation of the company’s name, it is way more than that.

A Logo for any company is a great communication tool. It is something that people can see and identify with. And each logo is unique. And if a logo is well-designed, it can do wonders for your company. A logo may have alphabets, characters, images, various color combination, etc. Most of the companies would want their marketing material designed in sync with the logo. What makes the logo so important in the marketing? Well, we talked about brand recognition. So, when you recognize a brand, what does it mean? It means that you are familiar with the brand. This means when people are aware and that the brand is familiar, they are ought to come back. This increases Brand Loyalty.

Nike

Some Logos are so powerful that they have their own personalities. When you see a “swoosh” symbol, you would associate Nike with it. Some logos are created in such a brilliant way that they are inseparable from the brands.  A logo is also used for many legal purposes. The logo generally also verifies the credibility of the brand and establishes the ownership of any brand.

With such important explanations, it is highly significant to create a powerful logo for the company that represents it as its ‘Face.’ Indovance is a Publishing and Graphics Designing firm that has deigned various graphics and logos for many firms. As an outsourcing partner, Indovance has helped many companies with the designing expertise. We have professionals who can work on some great designs in a low turnaround time without compromising on a speck of quality.

If you are interested in knowing further about our services, you may reach us at +1 919-239-4044.  We also offer a free trial.

For more information, log on to: www.indovance.com or drop an e-mail at: info@indovance.com.

How Signage Can Help Your Business Grow

Outdoor SignageTrying to attract the potential customers but not sure what would be the best possible way of doing so? Consider outdoor signage to help grow your business. It is an effective way to attract customers off the street as well as keep current ones remembering your company ahead of your competitors. Signage is a great marketing tool that won’t leave you feeling that you’ve overspent on advertising without any return.

Business signage helps your company communicate with the world walking or driving around it. It attracts new customers, creates impulse sales and builds your brand.

While gaining new attention and converting your leads to actual sales, building a brand is important as well. This will set the bar for what your clients expect as they walk in the door. They’ll know how reliable your company is, and the sign will only reinforce that thought.

The Outdoor Advertising Association of America states that “expenditure on outdoor advertising reached over $6 billion.” That’s a lot of signage! More than 2,000 companies that work from a storefront, took full advantage of this marketing tool and all it has to offer. Whether it was small businesses, media corporations or family owned stores the companies used signs to benefit their customers.

Why use signage for marketing over other media advertising?

  • TV reaches a smaller audience that see tons of advertisements throughout the time they’re watching. Many skip the ads, rather than watching them, because of new technology that allows them to do so.
  • Radio ads only reach those that are traveling and have no impact, visually.
  • Available for only a short time, magazines and newspaper ads have niche markets that won’t reach many target audiences.

Trusting a well designed sign outdoors will help reach targets and newcomers. It’s important to realize that. The sign will be seen every day, for those who travel past it on their way to work, school or home. They’ll notice it and remember.

There are several different kind of signs and possible placements, but the following are most common and well received by consumers:

  • Billboards
  • Street Furniture
  • Transit
  • Storefront

With this in mind, the sky is the limit. You’re able to have a sign created and display it not only outside your business, but also on a city bus, park bench or billboard. Depending on your budget, you’ll be able to ensure you outdoor sign is seen in various places.

We hope this information helps you realize how signage can help grow your business. This marketing tool is one that works well to ensure your brand, logo and company name is visible to all.

Looking for AutoCAD Outsourcing Companies That Specializes in Signage Design & Drafting? Call Indovance!

Need to streamline your design & drafting needs? Try working with Indovance. We’re one of the top AutoCAD outsourcing companies for all of your design and drafting projects. Simplifying your overall procedure is easy when you outsource. You’ll increase productivity and be able to dedicate more time to growing your company. In addition, design changes are easy and errors are reduced significantly.

Why not consider the benefits of letting expert designers help you in your time of need? If you’re interested in learning more about how to make things simpler and more effective contact Indovance today.