Benefits of Media and Publishing Outsourcing

Benefits of Media and Publishing Outsourcing

Are you writing a book or working on releasing a blog to the world soon? Do you worry about how you’ll get things published in time? Do you need help? If so, there’s a way to get that help without having to worry about issues or time-consuming matters. Those who choose media and publishing outsourcing will find more benefits to gain than those who don’t.

Publication Outsourcing, whether print or digital, has numerous advantages. Businesses and organizations of all sizes require a method of communicating with their target audience. Publications are an important component of this communication. Magazines, newsletters, and internet periodicals are all available nowadays. Consider the various benefits of outsourcing your magazine if you’re wanting to start, improve, or raise your advertising revenue.

Below, you’ll find out why. AutoCAD outsourcing entails a lot more than just product design. Keep reading to see how we can help you with all of your design needs.

Benefits of Outsourcing Media and Publishing Projects

1. Cost Savings

Who do you turn to when you need to produce high-quality content?   From a cost and time standpoint, this poses various challenges. Frequently, such resources don’t have the necessary skills. As a result, it takes them longer to turn out copy and more time to modify it. 

Publishing Outsourcing incurs less publishing costs, because an outside company often has a full range of custom publishing services and state-of-the-art technology to produce a number of publications in house. This enables businesses or associations to produce attractive magazines, internal newsletters, and/or external marketing materials at a good cost.

2. Productivity & Profitability

As we mentioned above, creating should be the most important thing you do. You shouldn’t have to divert your attentions on self-publishing or formatting a book. Instead, spend more time writing and creating. Leave the difficult and time-consuming tasks to us. Don’t waste time trying to figure out how to publish on your own. Spend it on doing what you do best.

3. On time Delivery

You won’t have to worry about delivering an excellent product when working with a publishing outsourcing company. Focusing on being an author and writing a great piece is far more important than spending time on formatting, designing covers or converting a book electronically.

4. Professionalism

It’s every author’s goal to have their piece stand out above the rest. Why not ensure that happens by outsourcing your media and publishing to a company like Indovance? You’ll be partnering with a company that cares about your product and end results. With our experts, you’ll not only realize cost-savings, but also will produce high-quality publication work you can be proud of.

Your Words deserve Quality Publishing

Media and Publishing Outsourcing Services

  • Copy editing
  • Cover design or redrawing
  • Image processing
  • Pagination
  • Typesetting

Content Creation Types

  • Books
  • Comics
  • Directories and databases
  • Electronic books
  • Illustrated children’s books
  • Journals
  • Magazines
  • Newsletter
  • Newspapers
  • Reference books
  • Textbooks
  • Trade books
  • User guides

Professionals We Work with

  • Academic publishers
  • Commercial publishers
  • Content aggregators
  • Database publishers
  • Libraries
  • Providers of specialized business reports
  • Publishing houses
  • Research institutions
  • University presses

Software Used

  • Adobe Illustrator CS6
  • Adobe InDesign CS6
  • Adobe Page Maker
  • Adobe Photoshop CS6
  • Corel Draw X6

If you need help with media or publishing of any kind, and need to focus more on creating your product, maybe it’s time to consider outsourcing to one of the best companies in the world – Indovance. When you outsource your needs, you’re able to decrease time spent on things that aren’t your forte as well as gain the ability to get help with your media and publishing needs.

INDOVANCE Inc works as a virtual design partner and provides Media and Publishing Outsourcing Services globally. Our Team of Digital designers are well-versed with evolving digital industry standards & trends and use their creativity and cutting edge technology to convert an idea or thought process into an attention-grabbing graphic & digital content as per your marketing requirements. We deliver innovative, cost-effective and timely Premedia Solutions.

Get in touch with us at: +1 919 238-4044 or email us at: to learn more about the benefits we offer to businesses that want to grow and succeed at new levels, while lowering overhead costs and gaining profitability!

The Current Market Trends of Signage Industry

Outsourcing the signage services to India are of major importance in every sense since it built up an altogether new way/perspective of business communication while giving you the fastest TAT possible. The chain of outsourcing businesses started in the 1990s when the USA – a major driver of the world economy, started showing interest in giving India, the opportunity to bloom. Keeping in mind the merits of India such as its low cost, highly skilled workforce, an English-speaking class and some friendly and supportive government policies.

With growing technologies, outsourcing became easier, since the communication gap decreases to nil. Technology helped to outsource – to grow stronger and mightier! With the help of the rule-based computerized system, any person can now offshore their services easily and effectively.

Business – Statistics – Market

In 2019 the digital signal market is estimated to be $20.8 billion and by 2024 it is anticipated to reach $29.6 billion at a CAGR of 7.3%. The signage industry is growing at a rapid pace. Since the world is going digital with 4G and 5G coming in. Signages have exponential power to market your brand, playing in with the human psychology and mindset of people in general. It looks provocative, bold, but at the same time gathering trust as well. The fastest growing signages in the business are AFIS. Here’s a list of the market share of some of the major application in the signage industry.

The above image shows the different types of biometric technology and its subsequent usage.


Source –

The world is in constant threat of terror and so to make it safer for the public, biometric technology comes to the rescue. In US biometric technology is widely used in the Industrial, Commercial, Justice, Defence, Home security and other parallel fields.

The corporate giants are asking for more innovative and creative signages that go along with their company’s brand value. Thus, gaining more clients through such marketing strategies. Outdoor signages demand not only geographic but demographic spread as well which has a wider reach and have an audience from all walks of life. For instance, any company/client has in mind their brand value and brand story before conceptualizing the logo. The logo of any brand should match the brand identity for it to be a success. For instance, the logo of Coca Cola is so famous that 94% of the world population from all age groups recognizes it without giving a second thought.

Indovance Expertise

With the ever-changing market goals, the need of every client/customer fluctuates from one another. We make sure that we cater to all your needs in time. We are pioneers in Pre-media and Graphics Industry giving you services in designing and drafting for all the types of signages system. We are foraying in this field since last 16 years and continue to be one of the most sought-after destinations for your services.

For more information log onto or you can also call us at +1-919-238-4044.

How Powerful Signages is changing the face of Marketing!

Visuals have evolved in many aspects as human being has, over the years. The first visuals ever seen was during the Sumerian writing i.e. 3300 – 3000 BCE. These visual now took the form of Digital Signages in today’s time. Almost every-day unknowingly you treat your eyes with umpteen number of Signages. Signages on roads telling directions and temperatures, Signages displaying menus while munching your favorite burger at McDonalds, signage displaying status of your flight on the airport. There are signages binding you wherever you go! Guess what, just look around and you will see a digital signage in your immediate surrounding as well.

There are many ways to get your business of signages to flourish without having the worry to care about the process. These activities are usually outsourced to save time and money. Also, the availability of talented and skilled workforce is limited. The major acquirers of these services are India and China.

When it comes to the designing part, there are no set rules for it. There are no rational or justified criteria for designing, no fixed formulae to be applied. With experience and practice one can sail through it. Having said that, there are certain practices that can be considered –

  • The designer needs to keep in mind as to where and when it is going to be used – Day time or Nighttime. How can the design be made more compatible?
  • Every County, every organization has their own set of standards and brand guidelines to communicate with its audience. Keeping those in mind, we need to further evaluate the policies.
  • American Disability Act (ADA) has set certain standards keeping the specially abled people in mind. It is vital to keep those points in consideration.

Expressing Through Signages

Investing in your signage design is the need of the hour as Signage could be the face of your branding strategy. A well-crafted signboard talks a lot about your company’s personality. Also, it is essential to design keeping in minds the standards set by ADA.

A Closer View of Business

Though retail was the 1st industry to start using digital signage, slowly and gradually all the other organizations now see it as a very useful medium to communicate with the clients. Visual image captures attention more easily and quickly. According to a report from The Hubspot, 94% of people stay for more time on pages that have image or video. ‘Seeing is Believing’ subconsciously people consider brands trustworthy and honest when they recall the signages. The recall rate of a Digital signage is as high as 83%. Here are the quick stats pertaining the importance of signages in the coming of Digital Marketing era.

  • 25% of companies pay huge attention to the Digital signage campaigning.
  • Humans process Visual information 60,000X faster than plain text.
  • The global signage market is expected to reach $49.8 billion by 2020.

 Indovance and Signages

We affiliate in making your work less strenuous by giving you services with the quickest TAT possible. With an experience of creating and restructuring signages, we have a talent pool working in this arena since last 16 years, giving services ranging from 3D signages, Digital Signages, LED Signage drawings, Channel Letter Signs, Electric Signs, Message Center Signs, Neon Signs, Pylon Signs etc. The Software that we use are AutoCAD, CorelDRAW, Flexisign, Illustrator, InDesign, LED Wizards and Photoshop.

Here are some of the work samples from our portfolio –

LED Sign board designing.ADA Signages design.A before and after image of the signage design.

For more details contact us on +1-919-238-4044 or drop in a mail at






6 Key Elements of Engaging Digital Billboards


Sign boards and bill boards has always been an effective mode of communicating and engaging with your target audience. Over a period, it has evolved the way billboard are used, the way message is communicated, and the material used. What has not changed though is its significance in the overall marketing efforts of the brand. Today, digital signage and LED sign boards has taken over the traditional method of using sign boards or bill boards. Visuals/contents are digitally controlled and are more focused on the target audience with precise communication. However, the important elements for engaging with the audience has remained there, rather has become more important in the era of stiff competition and available mode of advertisements. Here are 6 key elements in the modern-day digital signage:

There is absolutely no sense in establishing your display signage at a place where it doesn’t have audience, or to be precise, intended audience. To make it an effective mode of marketing, placement of the digital sign board is very important. It should be at a height where it can be easily seen, not too high, not too low but in eyesight. Secondly, the location of signage should also be an area where your intended audience has frequent visits or passes by.

Intent Rich Content:
Giving information about your services will not necessarily serve the purpose. Remember the motive of effective signage is not just to give information but is to create a lasting memory. And to create that memorable impression, your messaging should have an intent. While developing the signage messaging strategy, focus should be on telling a brand story that connects to the audience. And that story or intent should be in line with your overall marketing strategy.
Visuals & Aesthetics:
Brand recognition is another important aspect that needs to keep in mind. All your designs, images, text elements and visual objects used should be in accordance to your overall brand strategy. Keeping consistency in your visuals and branding will help in creating a brand recognition.

What’s New:
Frequently changing the design, layouts, storyline with consistency in your communication strategy can help. It could be more engaging to communicate your messaging with different stories or one liner.

Call to Actions:
A good sign board or bill board is one that keeps in mind for long or can drive your action towards the decision – depending upon its objective. However, businesses mostly emphasis on having a communication which drives action.

Hardware Material:
For a signage to look impressive and accurate, it is important that you use good quality material, that reflects standard of the brand. Moreover, the layout, LED light placements, distance between the channel letter characters will have major impact and it is important to have accurate layouts. Mostly, these elements of signage cabinet are designed in AutoCAD or LED Wizard.

If you are looking to design and draft your next set of signages and billboards, let Indovance help you. Indovance Inc, is perfectly placed to cater industry giant’s Signage drafting requirements. With advantages like highly skilled workforce, cost effective solutions & quick turnaround time (TAT), Indovance is first choice of many Fortune500 companies and publishing giants. You can also set up your entire Signage drafting and graphic design team here in India with complete control. Speak to us now on +1 919-238-4044 or drop in a mail to us at

How Important Is It To Build A Strong Corporate Identity?

Brand Building Banner

The term corporate identity clearly signifies the role of branding. Corporate brand-building is the art and science of building awareness about your company around the globe, loyalty amongst its customers, preference and value for companies, as opposed to the product brands they manage and market. Various business firms strive hard to gain credibility from its customers, and therefore, building corporate identity matters.

When a company creates value for its customers, the very first customers are their internal stake holders, i.e. their employees. Recently a survey indicated that; Amongst 720 executives, companies that were having a stronger identity, outperformed others by 25% (in terms of average annual TSR between 2013 and 2016).

In short, corporate identity is what drives your employees to outdo. Overall it has; the value proposition which you offer to your customers, the system capabilities that build these values and services which leverage those capabilities and delivers against your value proposition.

Building only external identity never works; you also must plant seeds at your workplace to win the employee’s heart. For building a path towards development, the companies must be aware of how to build a successful corporate identity.

A brand identity includes, but not limited to;Corp-Identity

  • Logo (multiple versions)
  • Font families
  • Illustrations and patterns
  • Photography styling
  • Marketing materials, signage, business stationery
  • Packaging design
  • Tone of voice for writing
  • A plan for how the customer is treated
  • The products themselves

More than just a logo

A logo expresses the essential values of a company via the use of a mark or icon. Hence, a logo is more than what one can think. It helps in defining your company in a simpler way.

To render such an important task of logo designing and brand development, many firms search for accurate and outperforming companies who can work for them at an efficient cost delivering excellent output.

This is where outsourcing comes into play. Outsourcing can help you to give faster results, enables you to focus more on your core activities, saves your extra dollars, availability of skilled designers, and time zone difference.

We, at Indovance, provide end to end Signage & Pre-Media design solutions to identify and address all your brand building concerns. Want to connect with us? Drop an email at or call us on +1 919 238-4044

Trend Setting Signage – Another Role We Play At Indovance

Signage Trends

With the evolution of new technologies, signage is continuously becoming better for business owners, designers and customers. An easy way to give information about the products and services are clearer signs, effective ads, and marketing techniques which turn up the prospects.

At Indovance, we stay one step ahead of the game. As trends come and go, we keep working on setting up the new trend in the signage industry. Already, 2017 is shaping to be a growing year for us. Right from the start of this year, we are all set to deliver services which are covered under this anticipating industry.
Signage industry, is an important part of marketing domain for advertising or can be used as a form of advocacy. It has grown from the traditional signboards towards technology. Any industry which is more organized and suitable for marketing is, The Sign industry. As there are many companies and each of them wants to grow on a large scale, sign industry is boosting the field of marketing.

Signage Growth Trends
According to an industrial source, Indian signage industry is anticipated to have surged at a CAGR of around 10 percent during 2013 to 2016. Apart from this, the reports also indicate that sign industry holds the maximum market shares in terms of value and volume. These growing trends are due to different time zones and availability of efficient and favorable employees. Indovance is one such leading engineering and premedia outsourcing company offering CAD signage services and we have collaborated with many leading industries in the USA and other global countries.

There are many companies who render sign designing services, the major motto is to convey the exact message to a reader to make cognitive decisions. To enhance the profit, many manufacturing units have extended their services towards technology.

Some of the ongoing trends in the sign industry are new printing techniques and laser sign boards which brought enormous growth in online services. With so many benefits pervading in signage, the market has observed an amazing growth trend in the use of their products and services.

Sign Industry Today
The Sign Industry Today

There are almost 3,000 sign companies across the world, some are having handful of employees and some are big giants, but, the offered services are evident to observe growth in signage industry. The revenue generated from the signage industry is recorded and it’s been around $600 million. Be it illuminated or non-illuminated signs, interior signs or directional signs, the industry has an unforgettable history of having artistic and creative designers and we raise a toast to them.

Indovance Inc, is perfectly placed to cater industry giant’s Signage drafting requirements. With advantages like highly skilled workforce, cost effective solutions & quick turnaround time (TAT), Indovance is first choice of many fortune 500 companies and publishing giants. You can also set up your entire Signage drafting and graphic design team here in India with complete control. Speak to us now on +1 919-238-4044 or drop in a mail to us at

How Billboard And Signage Manufacturing Industry Benefits Advertising

Sign_!We often remember what we view as compared to what we hear or listen. While following marketing advertising trends, we overlook the most powerful form of advertising, i.e. billboard and signage industry. To grow businesses, companies prefer signage and billboard ads.

There are several marketing advantages of billboards and sign industry that others cannot provide.

As per Signarama which is the signage manufacturing industry in Toronto, Billboards and signage contributes to 58% of the total audience who were interested in attending an event, 56% talked something funny about the ad they saw on a roadside billboard, 33% have been reminded to tune into a TV program and 44% of a radio station, 26% noted a phone number and 28% noticed a website address written on a billboard.


The above graph clearly illustrates that billboards contribute to the maximum business growth. They contribute approximately 52% for the outdoor advertisements as compared to other methods. Billboards prove to be the most effective out-of-home advertising.

Billboard is no doubt the best marketing technique but in this you must also use precise messages for the ads, minimized texts with proper signs to indicate messages, and hoardings at the right location. This helps you get more relevant views.

Indovance provides signage services, creative services to design brand logos, file preparations and prepress work. We are a team of skilled designers and engineers who always provide satisfactory services to clients.

If you are looking to benefit your business than Indovance can help you land on a right page by providing exceptional signage services. For more information on signage designing, contact +1 919-239-4044 or drop us a mail at

How Signage Can Help Your Business Grow

Outdoor SignageTrying to attract the potential customers but not sure what would be the best possible way of doing so? Consider outdoor signage to help grow your business. It is an effective way to attract customers off the street as well as keep current ones remembering your company ahead of your competitors. Signage is a great marketing tool that won’t leave you feeling that you’ve overspent on advertising without any return.

Business signage helps your company communicate with the world walking or driving around it. It attracts new customers, creates impulse sales and builds your brand.

While gaining new attention and converting your leads to actual sales, building a brand is important as well. This will set the bar for what your clients expect as they walk in the door. They’ll know how reliable your company is, and the sign will only reinforce that thought.

The Outdoor Advertising Association of America states that “expenditure on outdoor advertising reached over $6 billion.” That’s a lot of signage! More than 2,000 companies that work from a storefront, took full advantage of this marketing tool and all it has to offer. Whether it was small businesses, media corporations or family owned stores the companies used signs to benefit their customers.

Why use signage for marketing over other media advertising?

  • TV reaches a smaller audience that see tons of advertisements throughout the time they’re watching. Many skip the ads, rather than watching them, because of new technology that allows them to do so.
  • Radio ads only reach those that are traveling and have no impact, visually.
  • Available for only a short time, magazines and newspaper ads have niche markets that won’t reach many target audiences.

Trusting a well designed sign outdoors will help reach targets and newcomers. It’s important to realize that. The sign will be seen every day, for those who travel past it on their way to work, school or home. They’ll notice it and remember.

There are several different kind of signs and possible placements, but the following are most common and well received by consumers:

  • Billboards
  • Street Furniture
  • Transit
  • Storefront

With this in mind, the sky is the limit. You’re able to have a sign created and display it not only outside your business, but also on a city bus, park bench or billboard. Depending on your budget, you’ll be able to ensure you outdoor sign is seen in various places.

We hope this information helps you realize how signage can help grow your business. This marketing tool is one that works well to ensure your brand, logo and company name is visible to all.

Looking for AutoCAD Outsourcing Companies That Specializes in Signage Design & Drafting? Call Indovance!

Need to streamline your design & drafting needs? Try working with Indovance. We’re one of the top AutoCAD outsourcing companies for all of your design and drafting projects. Simplifying your overall procedure is easy when you outsource. You’ll increase productivity and be able to dedicate more time to growing your company. In addition, design changes are easy and errors are reduced significantly.

Why not consider the benefits of letting expert designers help you in your time of need? If you’re interested in learning more about how to make things simpler and more effective contact Indovance today.