How Powerful Signages is changing the face of Marketing!

Visuals have evolved in many aspects as human being has, over the years. The first visuals ever seen was during the Sumerian writing i.e. 3300 – 3000 BCE. These visual now took the form of Digital Signages in today’s time. Almost every-day unknowingly you treat your eyes with umpteen number of Signages. Signages on roads telling directions and temperatures, Signages displaying menus while munching your favorite burger at McDonalds, signage displaying status of your flight on the airport. There are signages binding you wherever you go! Guess what, just look around and you will see a digital signage in your immediate surrounding as well.

There are many ways to get your business of signages to flourish without having the worry to care about the process. These activities are usually outsourced to save time and money. Also, the availability of talented and skilled workforce is limited. The major acquirers of these services are India and China.

When it comes to the designing part, there are no set rules for it. There are no rational or justified criteria for designing, no fixed formulae to be applied. With experience and practice one can sail through it. Having said that, there are certain practices that can be considered –

  • The designer needs to keep in mind as to where and when it is going to be used – Day time or Nighttime. How can the design be made more compatible?
  • Every County, every organization has their own set of standards and brand guidelines to communicate with its audience. Keeping those in mind, we need to further evaluate the policies.
  • American Disability Act (ADA) has set certain standards keeping the specially abled people in mind. It is vital to keep those points in consideration.

Expressing Through Signages

Investing in your signage design is the need of the hour as Signage could be the face of your branding strategy. A well-crafted signboard talks a lot about your company’s personality. Also, it is essential to design keeping in minds the standards set by ADA.

A Closer View of Business

Though retail was the 1st industry to start using digital signage, slowly and gradually all the other organizations now see it as a very useful medium to communicate with the clients. Visual image captures attention more easily and quickly. According to a report from The Hubspot, 94% of people stay for more time on pages that have image or video. ‘Seeing is Believing’ subconsciously people consider brands trustworthy and honest when they recall the signages. The recall rate of a Digital signage is as high as 83%. Here are the quick stats pertaining the importance of signages in the coming of Digital Marketing era.

  • 25% of companies pay huge attention to the Digital signage campaigning.
  • Humans process Visual information 60,000X faster than plain text.
  • The global signage market is expected to reach $49.8 billion by 2020.

 Indovance and Signages

We affiliate in making your work less strenuous by giving you services with the quickest TAT possible. With an experience of creating and restructuring signages, we have a talent pool working in this arena since last 16 years, giving services ranging from 3D signages, Digital Signages, LED Signage drawings, Channel Letter Signs, Electric Signs, Message Center Signs, Neon Signs, Pylon Signs etc. The Software that we use are AutoCAD, CorelDRAW, Flexisign, Illustrator, InDesign, LED Wizards and Photoshop.

Here are some of the work samples from our portfolio –

LED Sign board designing.ADA Signages design.A before and after image of the signage design.

For more details contact us on +1-919-238-4044 or drop in a mail at info@indovance.com.