How Powerful Signages is changing the face of Marketing!

Visuals have evolved in many aspects as human being has, over the years. The first visuals ever seen was during the Sumerian writing i.e. 3300 – 3000 BCE. These visual now took the form of Digital Signages in today’s time. Almost every-day unknowingly you treat your eyes with umpteen number of Signages. Signages on roads telling directions and temperatures, Signages displaying menus while munching your favorite burger at McDonalds, signage displaying status of your flight on the airport. There are signages binding you wherever you go! Guess what, just look around and you will see a digital signage in your immediate surrounding as well.

There are many ways to get your business of signages to flourish without having the worry to care about the process. These activities are usually outsourced to save time and money. Also, the availability of talented and skilled workforce is limited. The major acquirers of these services are India and China.

When it comes to the designing part, there are no set rules for it. There are no rational or justified criteria for designing, no fixed formulae to be applied. With experience and practice one can sail through it. Having said that, there are certain practices that can be considered –

  • The designer needs to keep in mind as to where and when it is going to be used – Day time or Nighttime. How can the design be made more compatible?
  • Every County, every organization has their own set of standards and brand guidelines to communicate with its audience. Keeping those in mind, we need to further evaluate the policies.
  • American Disability Act (ADA) has set certain standards keeping the specially abled people in mind. It is vital to keep those points in consideration.

Expressing Through Signages

Investing in your signage design is the need of the hour as Signage could be the face of your branding strategy. A well-crafted signboard talks a lot about your company’s personality. Also, it is essential to design keeping in minds the standards set by ADA.

A Closer View of Business

Though retail was the 1st industry to start using digital signage, slowly and gradually all the other organizations now see it as a very useful medium to communicate with the clients. Visual image captures attention more easily and quickly. According to a report from The Hubspot, 94% of people stay for more time on pages that have image or video. ‘Seeing is Believing’ subconsciously people consider brands trustworthy and honest when they recall the signages. The recall rate of a Digital signage is as high as 83%. Here are the quick stats pertaining the importance of signages in the coming of Digital Marketing era.

  • 25% of companies pay huge attention to the Digital signage campaigning.
  • Humans process Visual information 60,000X faster than plain text.
  • The global signage market is expected to reach $49.8 billion by 2020.

 Indovance and Signages

We affiliate in making your work less strenuous by giving you services with the quickest TAT possible. With an experience of creating and restructuring signages, we have a talent pool working in this arena since last 16 years, giving services ranging from 3D signages, Digital Signages, LED Signage drawings, Channel Letter Signs, Electric Signs, Message Center Signs, Neon Signs, Pylon Signs etc. The Software that we use are AutoCAD, CorelDRAW, Flexisign, Illustrator, InDesign, LED Wizards and Photoshop.

Here are some of the work samples from our portfolio –

LED Sign board designing.ADA Signages design.A before and after image of the signage design.

For more details contact us on +1-919-238-4044 or drop in a mail at






Rise in the Growth Rate of Premedia Outsourcing Services


Outsourcing – the term much familiar in premedia industry. Printing and creating innovative design has always been outsourced at a global level in the recent years. As per the report published in Business Standard, India is the first choice when it comes to designing, and premedia outsourcing. 66% of major publishers voted that they will seek outsourcing services from India.

Premedia Outsourcing Trends
Rise in the Growth Rate of Premedia Outsourcing Services

With the above statistics in knowledge, this article will lead you to know more on;

  • Premedia offshore trends worldwide
  • Growth trends of premedia outsourcing services
  • Outsourcing to India and why?
  • Challenges faced in premedia industry

Analysis of Customer Satisfaction in premedia outsourcing

Premedia Outsourcing Trends Worldwide

Premedia has achieved a growth rate of 5.8% in India in the year 2014-15. It has led to the registration of 1,05,443 new publications. Premedia deals with the designing of magazines, newspapers, STM journals, books etc. Reports indicate that Newspaper advertising will amount to 16.1 billion US dollars in the current year: 2017. The info-graphic depicts a big shift towards print industry in the recent years;

Let’s Explore More on Premedia Growth Trends in India

The report also showed that India is ahead of the US, UK, China, Philippines and the Australia. 30% of firms from the USA seek premedia outsourcing services from India. Similarly, Philippines (18%), UK and China (16%), Vietnam (8%), and Australia (5%). Remaining 18% followed other locations. The survey also indicated major growth in outsourcing firms of about 30% to 40% solely in India.

Agencies like Eon Premedia and Basil have also experienced growth in India. They mentioned that “Outsourcing is a business opportunity that may have a finite window in India”

Planning to outsource Premedia Services to India?

The below picture clearly depicts that India is becoming a global place for premedia outsourcing.

Premedia Growth Influencers
Rise in the Growth Rate of Premedia Outsourcing Services

Factors influencing growth in India –

  • Reduced cost
  • Faster turnaround time
  • Value-added services
  • Higher production
  • Production during off-hours
  • New thoughts and ideas resulting in revenue growth
  • Concentration on the core work
  • Time management
  • Long term relationship with customers
  • Control on strategic decision-making
  • Reduced overall management burden
  • High-quality delivery of projects

With above statistics and benefits mentioned, it is obvious that many publishers are looking to outsource premedia work. One such premedia outsourcing company is Indovance – a leading name who provides best services and taks care of all customer requirements.

Challenges in Outsourcing

But how can we forget, there are always some challenges and cons involved in the growth of the industry which may hinder its path towards success. Similarly, premedia and publishing involves challenges like;

  • Quality Issues
  • On-time delivery
  • Manpower management
  • Communication

No matter, how large the size of project is, well defined business processes can overcome any challenge.

Analysis of Customer Satisfaction on Premedia Outsourcing

The most important measure of any industry is the satisfaction level which the customers feel. As from the survey conducted recently, 75% of the buyers said, they need considerable improvements in the services, while 58% said, the quality of service needs drastic improvement.

It also indicated that 42% of the companies are planning to increase outsourcing by 25% to India, while 33% will outsource at the present destinations.

“Though 16% of the companies did not show interest in outsourcing, still the premedia and publishing market is all set to rise to 15%-20% in the upcoming year, as per the reports. “

India is becoming a global hub for premedia outsourcing. The benefits and statistics are in the favor of premedia being outsourced to India. Apart from this, building an extended team of designers outside your prime location not only reduces your investment but gives you a bigger coverage area to search for the hidden talent. Other major factors like faster turnaround time and timeline differences also make buyers to select India as an offshore center.

Are you also searching for a premedia outsourcing partner? You may want to reach us at +1 800 929-8120 or email at

Digitized Content – Smarter Way of Reading

Printed vs Digital Book The ‘written word’ has gained too much respect and has always been at the heart of the readers. These words are now moving to kindle and iPad digital e-readers. The spark in the new publishing ecosystem has brought a new world to digital publishing.

Digital Devices: Kindle, iPad and more.
We all know each year the population is crossing millions when it comes to eBook reading and learning. Days are gone, where people carried books while traveling long distances. Now, Digital devices like iPad and kindle are playing their major roles and information is directly available to the end user through these advance technologies. Indovance helps publishers with converting their content from physical books to e-books for these platforms.
Digital Book International Market
Are You Using Kindle or iPad?
Looking for an everlasting read-up that will get fit in your pocket? Then here you go, iPad and Kindle-Devices which make life easier to live, it’s a Godsend for Readers. Availability of test series which is a must for students, online books, novels, STM’s have made this complicated world, a simpler place to live.
The Digital world has seen enormous growth. Let’s measure India’s reading interest on kindle;

India’s Contribution in International Market
Many sectors ranging from small to medium, are using kindle. The graph clearly explains the percentage of bestseller books from India.
The pie-chart here clearly depicts the use of kindle in India at a global level.

Digital Publication in Education.jpg
Digital Publication in Education Sector
As per the stats shown on the left, the revenue generated from education sector is much higher than consumer books. Various schools are also promoting the use of iPads with kindle app to reduce heavy load of books.

International Market for Electronic Publication
The figure explains how e-book has increased the revenue from 2009 to 2016. It clearly reflects the market growth due to online e-book services.
International Market for Digi Books

Indovance Inc, has been providing best quality digital publishing services to some of the most renowned publications across the globe and has mastered the technology with years of experience. We have worked with more than 350 global customers mostly from the USA, we have launched our services in Qatar, Dubai, Abu Dhabi and Saudi Arabia in 2016.
You can reach us at or call us at 1800 929 8120 for more details.